It's right there in the name... or, rather, it's not. There is no "art" in Moss Rock Festival. I'm not sure why it's taken me to this year to realize this, but Moss Rock is not an art festival. I've always thought of it as thus. But, it's not. It's a "Festival" with lots of different things, one of which is art.
I think it became much more apparent to me this year A) due to slower than usual sales, and B) there seemed to be many many more non-art booths. For instance, directly across from me this year was WBHM (the local NPR station), FOR BHM (which, upon a little search, is Mountaintop Community Church), a guy selling hammock chairs, and a booth that would occasionally have wildlife that you could touch. So, it's no wonder that many artist friends of mine have stopped doing this festival, as... it's not an art festival. It's a festival that has art (and, best as I can tell, a decreasing amount of it).
And, that's not necessarily a bad thing. It's what the organizers planned. I'm just late into figuring it out. But, as an artist, with other art festivals being that same weekend, do I do a festival where I have to compete with an entry fee, the guy selling house gutter protection, the t-shirt booths, the rope bridge, the 3D Printer stand, outdoor campers, etc... etc...? I'm not sure. Moss Rock was my first outdoor festival (so, it has a special place in my heart) and it's local, which means I get to sleep in my bed at night. Sales here have never been stellar, but I've also had decent years in the past. So, I'm not sure. I definitely feel I need to reevaluate this one and see if I wouldn't be better off set up at a festival that is all about the art...